Monday, February 22, 2010

Active Voice & Agent Orange

Back in Los Angeles, I received a call from the team at Active Voice, an organization who’s presence in my life predates this blog, asking for a bit of research assistance for their latest endeavor… a social media campaign for awareness of agent orange and its resonating aftermath in Vietnam. Agent Orange is the name of the dioxin used by American efforts during the Vietnam War. It continues to harm our veterans as well as their civilians by causing deformations and cancers in war civilians and their offspring. My mission was to research five successful social media campaigns - what they did and how they did it, from production to budget to distribution.

The digging was an enjoyable learning experience that I’d like to share here. The social media campaigns in question, and my description of them, were:

UNICEF’s believing in zero campaign – Accordingly, 24,000 children die of preventable disease or poor living conditions and UNICEF uses celebrities in their broadcasted PSA and blogs to encourage donations and petition support, asking Congress to provide more funding to UNICEF to fulfill their mission of turning that 24,000 deaths into zero. I’ve seen this ad on TV, which didn’t strike a nerve as much as this research did. Though the petition has passed, and they’ve posted about considerable reduction results, the awareness mission doesn’t stop there.



Nike’s Girl Effect - Nike, despite sweatshop controversy, uses simple text to explain that by investing in just one girl (they use cases in Ethiopia and Bangladesh), by giving her a cow or an education, she will be able to improve the overall condition of her community, city, state, country, and the world. This refers to girls in developing countries that don’t have access to education because of prearranged marriages or fear of rape on the far off commute. It’s funny because some lamizoid comments something along the lines of “girls and guys have equal opportunity in this world, why are girls always asking for hand outs.” He got a mouthful of responses, as deserved. Anyway, the video made me really value my time at the YGC girls unit and I hope that I can inspire a girl to better her community and influence others likewise.



Charity Water – I must say this project is so impressive. A couple years ago, founder Scott Harrison cancels his birthday and asks that all monetary gifts and his birthday party fund go to building a well to provide clean water to those who don’t have access to it. Their PSA stars Jennifer Garner in New York, a mother taking an empty gasoline tank to get her water supply from the pond in central park. She then serves the murky water to her children. That is the reality to a lot of developing communities but a hundred times worse. I watched many of the videos on the Charity Water website that show how far they must travel just to get that water and what the water looks like. Charity Water’s mission is to get you (and me) to follow suit – cancel our birthday and build a well instead on the basis that 20 dollars gives one person water for life. The most beautiful part is that your donation in full goes toward building the water well and the organizations expenses are funded by grants and sponsorships.





Invisible Children – This campaign is the most familiar to me because of its overwhelming support and presences at UCLA. The story goes, three aspiring filmmakers travel to Uganda and discover the children running from the army recruitment (which sounds awful in those terms) because it is the driving force for the countries evil leader! It reminds me a lot of the Blood Diamond story, where the kids are kidnapped and brainwashed to kill, and are treated as disposable in return. This project has been going on for so many years so that now the saved kids that can now be called “visible grownups” are coming to the US to promote the campaign and demonstrate its successes. Its great! Now a nonprofit, Invisible Children draws its strength from staging large scale publicity events that call for volunteers to stay overnight in their city’s downtown district, much like the Ugandan children, and demand political leaders and celebrities rescue them.



Enough Project’s Come Clean for Congo – I don’t know how much attention this garnered because I’ve never heard of it, but apparently the Enough Project, serving as a project of the Center for American Progress, got enough support from Citizen Tube and audiences to ask Obama how he intends to increase pressure on the Sudanese regime to end the violence over conflict minerals (tin, tuxton, and tantalon) in the Congo. The videos make it clear that they don’t expect us to stop using our cell phones, where the conflict minerals are commonly used, rather they’d like us to use our conflict mineral machines to pressure congress and the US Government and United Nations to facilitate peace in Sudan.





Watch and enjoy, they’ll change your life!

Monday, February 8, 2010

Home away from home – Los Angeles & Las Vegas

It was a personal trip, of course. The only thing there is really to say about my professional growth is my lunch with Daniela because it was there that I discovered that my entire website will need to be redone, again! Apparently, it is best practice to work in divs and not in tables, which explains why my website loads so blockily. Unfortunately, the redesign is a project I do not have time to learn right now, but it will need to be done.

The trip to Las Vegas was also one of pleasure, in celebration of the Chiu Family February birthdays and the surprise engagement of my big cousin Kristina to the tall dark and handsome Brian Keates! Look out for my new project will be to produce a website and other materials for this event. Though Brian thinks it is a silly thing that their wedding would ever need marketing; of course people will be lining up around the block to see this lovely couple pronounce their love. Our successful girls night out crossed paths with the flava of love, himself! I also enjoyed the operatic Phantom, Las Vegas experience in the beautiful Venetian theater!